Even in this era of social media, the effectiveness of email marketing is still on. An email can reach the inbox of the recipients, making it a fruitful marketing channel for large businesses. Using the email blast approach, you can reach thousands of potential customers. Let’s dive in to know more about this email marketing component.
What Is Email Blast (eBlast)?
Email blast is a type of email marketing. It refers to the act of sending one email to a large number of subscribers simultaneously. The term blast is associated with this method because it does not involve strategic targeting of recipients. You may not have heard of email blasts but are familiar with terms like broadcast emails, bulk emails, mass emails, and email campaigns. Let us inform you that these latter terms are synonyms for the email blast. This technique is mainly used in the following scenarios:
Newsletter
If you want to connect with your audience through email newsletters, the email blast is a good way to do that.
Announcements
In case of a change in terms of policy, price, product range, or working hours, you can notify your subscribers in an email blast.
Sales Promotion
Companies often use this email marketing technique to spread the news of discounts on certain products or services.
Product Launch
Email blast is a great way to announce a new product launch or feature update.
Why Should You Opt for Email Blast?
Since email blast does not include tasks like list segmentation, personalization, or automation, it saves a lot of your valuable time.There is no need to use costly tools for email designing. You can use any affordable email service provider according to your budget.Sometimes, you do not have a curated list of your subscribers. In that case, these emails help you reach out to the mass audience and inform them about your new products and updates.
Difference Between Email Blast and Email Marketing
If you find it hard to differentiate between email blast and email marketing, you are not alone! To understand these two approaches, check out this discussion on their differences.
Email marketing is the umbrella term for all types of email-based promotions while email blast is only a component of it.
As a part of the email blast, you send the same email to all the recipients. On the other hand, you send personalized emails in email marketing.
Email blast has a lower ROI compared to personalized email marketing. The click-through rate of the email blast is also less.
Applying an email blast means sending the email to the entire list. For email marketing, you create segments and then send emails.
Email blast does not consider the time zone of the recipients. Email marketing sends the emails according to the local time zone and past behavior.
Top Tips to Perform Email Blast
With the prominence of personalized email marketing, email blast has become an outdated approach to many. According to Mailchimp, the average email open rate is 21.33% across all industries. For the email blast, the number dips. However, you can always apply the following tips to do the email blast in the right way and get your desired results.
Personalization for email blasts might sound contradictory. But you can obviously use some sort of personalization in your bulk emails such as adding the recipient’s name in the email header or subject line. This will ensure better open and click-through rates.Always use a curated list of email addresses to send an email blast. Choosing a purchased email list is a bad idea as it decreases your chance of having a good open rate.
Your emails should contain a compelling design and CTA. It will increase traffic to your landing page and website, ultimately leading to more sales and conversion.To depend on your regular email clients like Gmail and Outlook for sending email blasts would be a foolish decision, You need to invest in email blast services or solutions to increase the chances of your emails reaching the recipients.Make sure to segment your list before sending emails. Thus, you can send your emails to people according to their location, online behavior, and purchase history.Sending bulk emails to a list of potential customers does not end your job. After that, you need to monitor the email marketing KPIs, such as open rate and click-to-open rate, to understand the effectiveness of the campaign. This will also tell you whether you need to modify the strategy.
Features to Look for in an Email Blast Software
Flexibility
The software you choose for email blast should offer you flexibility in terms of usage and cost. It should have pay as you go plan, so you do not have to spend a fortune on monthly charges.
Design Templates
Designing an email from the scratch is hectic and time taking. Go for an application that has pre-designed email templates. This feature ensures adherence to email marketing best practices even if you are a newbie in the field of email designing.
Drag-and-Drop Editor
The templates should be customizable, and a drag-and-drop editor is what you need to personalize a template. This intuitive feature will save you time and effort by making the email creation process easy.
High Email Delivery Rates
All your efforts will go in vain if your emails fail to reach your subscribers’ inboxes. To avoid this frustration, you need to select a solution with a high delivery rate. You need to verify the claimed rates before opting for a company.
Insights
The email blast approach may not include segmentation or personalization, but you need to gather insights from your campaigns to increase engagement and conversion. Hence, the solution you choose should provide you with reports on performance metrics such as click-through and open rates.
Support
This is an essential feature that many people overlook. The email blast service provider should have strong customer support over email, live chat, or phone calls to resolve any issues. Now that you gathered sufficient information about the email blast method and how to use it properly, here is a curated list of email blast tools.
Sendinblue
Sendinblue is a popular email blast service provider that lets you send 300 emails for free every day. However, you can opt for any of its paid plans to send more emails per day. It also offers marketing tools necessary for bloggers, small businesses, eCommerce companies, and large enterprises. Using this platform, you can send eye-catching emails to thousands of people and drive them to your landing pages. It comes with a powerful deliverability infrastructure that offers you a high chance of reaching the inbox of potential costumes. Sendinblue also has an expert team that closely monitors email servers. You can use its 40+ email templates and edit them using the drag-and-drop editor. It supports importing subscriber lists via CSV, Excel, and TXT files. Moreover, the application allows you to measure the success of your email blast campaigns so you can find out which strategy works best for your audience. Sendinblue also offers a detailed report on email marketing metrics such as deliverability, open rate, CTR, heat map, conversions, and unsubscribers. You can even select ready-made workflows for common scenarios.
BigMailer
If you belong to an agency that needs to use the email blast technique to get leads or convert them, BigMailer is the platform for you. With its help, you can manage all your emails from one place and ensure exceptional ROI. It lets you merge your promotional and transactional emails. You can utilize the unified customer view and target them with real-time engagement. At the same time, it lets you manage your reputation as the sender. With BigMailer, companies can convert their existing HTML templates into Classic HTML editor and create responsive templates using the drag-and-drop editor. Additionally, you can choose a template from their library and customize it accordingly. This tool supports integration with various other applications, including Zapier, Zoho, Integromat, and Pabbly for synchronizing your customer records. However, you might want to use its webhooks to move data in your application. Agencies can leverage its main dashboard to manage unlimited brands. It also supports inviting stakeholders to the application and controlling access level seamlessly.
Sendy
Are you searching for a cheap solution to send newsletters to your subscribers? Sendy is here to serve this purpose. It is a self-hosted email newsletter software that you can use to send bulk emails as a part of the email blast approach. If you are an agency or enterprise that has to manage multiple products, White labeled client accounts feature of this application will be beneficial for you. This application is also ideal for subscriber management and list segmentation. Choosing Sendy means no manual post-campaign cleanups, as it handles the bounces, complaints, and unsubscribes automatically in real-time. You can even integrate it with other platforms such as Zapier, Magento, Drupal, Joomla, Woocommerce, Prestashop, and Wufoo.
Mailmunch
Mailmunch is the perfect platform for businesses and influencers who want to see a boost in their product sales and growth in their fanbase. Using it, you can create stunning emails and newsletters for your audience and effortlessly send them to increase website traffic and conversion. With email blasts from this platform, you can design a single email and deliver it to thousands of recipients. You can use one of its professionally designed HTML templates and personalize it as per your requirements. Mailmunch’s responsive emails look good, no matter which device the customer uses. You can leverage its built-in image library for digital asset management. It contains thousands of royalty-free images that you can include in your images. This platform also reduces your manual work by sending automated welcome emails to customers. Mailmunch also offers advanced analytics data about the customers for better strategy creation in the future.
Moosend
Are you looking for a solution to deliver jaw-dropping email campaigns to your potential customers? Moosend is a simple-to-use email marketing software where you can also automate the process and workflow for your convenience. To use this application, you do not need to have any coding knowledge. No matter what is your business size, this platform helps you get your emails opened and clicked every time. Using its drag-and-drop email editor, you can create beautiful emails that will immediately grab the attention of the audience. Moreover, this platform allows you to perform A/B testing to check the effectiveness of your campaign. Its data analytics feature offers you insight into your campaign success while list segmentation will make sure you are sending the email to the right category of people. Furthermore, you can integrate this platform with any CRM, website, or eCommerce platform, even without any HTML knowledge. Moosend also has an API that you can use with any programming language. The supported applications are Zapier, MailChimp, WooCommerce, HubSpot, Magento, Active Campaign, Elementor, Zendesk, Salesforce, Pabbly, Bouncer, Drupal, Xero, Freshbooks, Zoho, and more.
Fiverr for Hiring Professionals for Email Blast
In case you do not want to use any application but are too busy to send the emails manually, you can use the online marketplace Fiverr to hire people to send bulk emails on your behalf. Here, professionals from all over the world offer their services. You can choose them based on their ratings and budget.
Conclusion
Email blast is an affordable way to reach your audience. However, an unsegmented approach might make your campaigns fail. With the right email blast strategy that includes personalization, consistency, and list segmentation, companies can boost their sales and achieve their targets. You can also take the help of robust email blast applications to make your campaign a success. Now that you know which features your email blast tool should have, choosing one will become easier. If interested, you can look at the best email marketing platforms.
